Bright green, chocolate-studded delights sprout on store shelves across Japan every year as temperatures rise.
(of a plant) put forth shoots.
And then, as suddenly as they appear, the chocominto snacks are gone, wilting away at the end of Japan’s hot summers.
(of a plant, leaf, or flower) become limp through heat, loss of water, or disease; droop.
Yet the proliferation of seasonal, limited-edition items in Japan has as much to do with the structure of the modern market as with age-old traditions.
Rapid increase in numbers.
Japan’s ubiquitous convenience stores, or conbini, prize novelty.
Present, appearing, or found everywhere.
Where big international confectionery firms tend to manufacture the same items consistently at scale to minimise costs, “the Japanese model is completely opposite,” says Takaoka Kozo, the former head of Nestlé Japan, a big food and drink company.
The confectioner produces a sweet shaped like a chicken wing for stores in Nagoya, which is known for its fried chicken, and one for Osaka resembling a steamed pork bun, a local speciality.
A person whose occupation is making or selling candy and other sweets.
The only downside is its fleeting nature.
Lasting for a very short time.
He soothes his sorrow with the strawberry-flavoured sweets that grow on shelves in the winter.
Gently calm (a person or their feelings).